Yoga Clothing Upstart True to their Word (and Morals)

| February 8, 2013

February 8, 2013 ( KOOSHOO Lifestyle Inc. is a yoga clothing and accessories brand committed to making the world a better place. Their core values – to be charitable, sustainable, ethical, natural and local – have been established as the core of the brand and today inform all business and marketing decisions.

The company makes organic shawls, hairties and headbands for yoga and life. The products are made in Los Angeles by family-operated businesses and 11% of proceeds from each yoga headband, hairtie or shawl sold are donated to the not-for-profit organization Karma Teachers, whose mandate is to empower those that need it most through yoga and community involvement.

Though plenty of yoga clothing and accessories businesses exist, it is the company’s commitment to matching fashion with responsibility that has turned heads. Most recently, acclaimed author Gabby Bernstein of New York Time’s bestselling book, May Cause Miracles, was heard espousing her beautiful KOOSHOO yoga headbands in an interview. Elsewhere, the prominent packaging and design website devoted a post to the upstart yoga clothing brand and its ethics.

The acclaim has come in recognition of the company’s commitment to values in the design and production of their products and packaging. “Our principle design objective when creating packaging and our yoga headbands, hairties and shawls,” notes KOOSHOO Creative Director Rachel Evens “is to deliver a fun and fashionable experience while being fair and conscious in all our relationships.”

For example, one of the principle challenges for online yoga clothing stores is that yoga apparel must be protected from the elements when shipped. This typically results in thousands upon thousands of one-time-use plastic bags that inevitably fill landfills. To get around this, the yoga clothing brand spent months looking for a biodegradable solution for their yoga headbands, hairties and shawls, eventually finding a made in the USA biodegradeable bag that can be reused multiple times before biodegrading 3-6 months later.

KOOSHOO yoga headbands, hairties and shawls are one-size-fits-all, unisex and act as the perfect gift for the eco-fashion lover or yogi in your life. They are currently eliciting smiles online at and through select retail locations in North America.

KOOSHOO was founded by Rachel Evans and Jesse Schiller, Vancouver-based yoga teachers who believe they can make a positive difference in the world. To do so, they create products to accessorize their lifestyle, making them in the most conscious way they can. KOOSHOO products are fashionable, functional, made of organic and natural materials, packaged using recycled and biodegradable materials and for every product purchased, a yoga class is donated to someone in need. The name KOOSHOO means “feeling good” in Norfolk, a language indigenous to Norfolk Island in the South Pacific.


Category: SmallBiz News

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