To Beat The Competition In App Stores, Openxcell Begins Mobile App Marketing

| November 11, 2013

November 11, 2013 ( The app economy has become a great place to invest and earn huge sums of money while comparatively making minimal investments. However it does not come without its own limitations. The major app stores are still struggling to find a suitable and effective way to reach the prospective users. App marketing for apps is still lying at its nascent stage. But there are a few app development companies Openxcell, which are employing their legacy of app development to drive successful mobile app marketing campaigns. Openxcell derives its mobile app marketing expertise from its successful stint as an app developer and providing 360 degree services in app development.

“Although we have been bundling mobile app marketing services for our clients since the beginning; looking into app marketing’s increasing demand, we decided to enter this market with full force and a dedicated team now” says Jayneel-managing director of openxcell technolabs. There are a million android and 700k iOS apps in the respective app stores now. Unlike the web, app stores need altogether a different set of treatment to put an app on the top rank or pull it down in the competition which is collectively called app store optimization. The mobile app marketing team of openxcell has seen these practices growing into more into standard norms for both iPhone app marketing and android app marketing. This includes everything from writing a favorable app title and description to getting your app reviewed for good ratings at the initial stages.

While these norms are followed to help a mobile app gain advantage in the app store, mobile app advertising and marketing practices leads to the other aspects of the apps in the end. If your application is not really worth, there might see an initial peak due to ASO efforts followed by a dead period. Hence, it is advantageous to have an expert app development company as your app marketer. It makes the process a lot easier pertaining to alterations in the app UI or programming (after the app is reviewed by few users).

Although app marketing practices for both app stores are identical; there are a few things that differ from iOS to Android. For example, while Google play gives emphasis to the description of the app; iTunes is more about the keyword fields. Along with this while social media plays a big role (+1s) in Android; it does not provide much for iOS apps.

Looking into the intensive competition in the app stores, app marketing has emerged as an essential aspect apart from world class app design and programming. This is undoubtedly the last link in the chain of making an app to earning revenues, but it has evolved as a critical one.

OpenXcell Technolabs is a leading off shore mobile app marketing company. The company holds the prestigious ISO 9001:2008 certification and also a member of NASSCOM. Openxcell has its headquarters located in the US with its app development centre located in India.

Contact Details: Openxcell Technolabs is a trusted mobile app developer that also provides app marketing sevices. Visit to find out more.


Category: Tech News

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