July 13, 2012 (Powerhomebiz.com) Festivals break monotony in our life; what has been happening in routine life comes to a standstill and people enjoy the merry-making activities for a day or two. Despite its yearly occurrence, some festivals never lose its charm & excitement. Raksha Bandhan is a festival that is celebrated with tons of fervor and enthusiasm in India every year; this festival celebrates holy bond between brothers and sisters.
Though the excitement soars as the festival nears, it has been noticed that people have changed the way this festival was celebrated a few years ago. Geographical distance between brothers and sisters gives birth to this new style of sending rakhi and rakhi gifts. Earlier this rakhi-tying took place face-to-face and now it is camera-to-camera (web cam). Online shopping gives boost to rakhi celebrations; portals create online rakhi store and sell rakhis and rakhi gifts to customers.
The new media also ensures that your rakhi gifts are delivered on the dot. However, there are many customers who fail to send rakhi gifts in time; for such forgetful fellows, portals also offer express delivery services to deliver rakhi gifts within 24 hours. Elaborating on this, Mr Anish Parikh, Vice President, Infibeam.com says, ”Every year, we receive thousands of orders of express delivery and we fulfill such requirements within 24 hours – thanks to our vendor network that is capable of delivering any order in India in a day.”
also added that this year Infibeam expects more such customers who buy rakhis online. But what could be another reason for the heavy rush to online shopping? Parikh explains that portals launch irresistible rakhi offers every year to lure customers and hence, they make a beeline for online shopping portals.
To sum up, rakhi brings happiness to all – for brothers, sisters and for marketers too. Wish you a joyous Rakhi 2012 festival!
Infibeam.com is India’s leading eCommerce platform with a selection of more than 120 Lac products across books, media, lifestyle, gifts, electronics and automobiles. Infibeam.com is known for its innovative navigation, lowest prices, free shipping and dedicated customer service.
Infibeam.com also offers its web-store technology and associated infrastructure as a service to well- known brands and retailers such as Crossword, NDTV, K Sera Sera, Hidesign, TTK Prestige etc.
Infibeam recently launched Buildabazaar.com, a Do-it-yourself e-commerce platform for merchants and sellers. It provides the necessary e-commerce technology and payment and data infrastructure to create a store within minutes.
Infibeam.com was founded in 2007 by a group of ex-Amazon employees with expertise in e-commerce and technology. Headquartered in Ahmedabad, Infibeam has 350 employees based out of offices in Bangalore, Delhi, Kolkata and Mumbai. The leadership team consists of MIT, IIM and IIT graduates amongst others with more than 100 years of combined experience in Retail and eCommerce.