February 26, 2016 (Powerhomebiz.net) A line-up of exquisite designs and innovative combinations, in sarees and salwar suits, has stirred up passions and preferences once again for handlooms of stylish fashion. Traditional weave and modern ideas in a healthy mix of craft and creativity, familiar and fancy, provide a new range that has all that it takes to appeal and captivate.
One can see Meghalaya Organza Sarees, in simple but vibrant colors, in excellently woven self color checks pattern, in novel eye-catching designs that look sensational. Borders decorated with flowery scapes, the pallu or end piece having a floral patch, temple design lining the border or leafy motifs decorating a vibrant field, it’s both novel and interesting. Special complimentary blouse with floral spread or unique designer prints provides the right match and strikes the perfect chord.
Transparent Banarasi supernets with simple plain fields decorated by elegant floral print borders and evenly distributed leafy motifs and designer pallu make for lovely designer creations. New Kerala Kasavu cottons in sparkling white plains, with mango bootis, sizeable floral decorations, peacocks, or some such eye-catching feature in lovely color contrast, and a thrilling border for good taste, set off appeal and allure.
The grandeur of smooth, silky Pashmina Tussars with a combination of fine block prints and spectacular Kantha worked designs, is another venture into the realm of fusion and fashion.
In the words of the Managing director of Unnati’s online venture, Ms.Ladha, “There is much to be said about experimentation, and it takes a discerning eye and a creative mind to provide the right touches to a fabric to elevate it from the average to the unusual. Unnati’s strength lies in getting a hold on the market pulse and putting together what it believes in deeply – a product worth the while of the customer.”
Other forays alongside, into Satin Bandhani cotton salwar suits with exquisite Phulkari work, vibrant Chanderi Sico salwar kameez in multi-color panorama, distinct Maheshwari cotton chudidars ,with an accent on eye-catching dupattas with bootis and lined borders, herald a new line of ‘fancy fashion fabrics’.
“We are inspired by the demands of our customers who are not easily satisfied” says a smiling Ms.Ladha, “and we hope to meet their challenges only by better offerings each time”.
The launch has been made, the initial response better than anticipated, it now remains to have a mild taste of success and speculate the next lot of ‘designer’.
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