August 15, 2012 (Powerhomebiz.com) Marketing Visionary, Strategist, Publicist LynAnn King is on a mission to empower small business entrepreneurs to achieve personal success, professional recognition and monetary rewards.
Better known to her clients and collaborators as the Pitching Princess, King exudes the vitality and perseverance needed to capture the media’s imagination with carefully crafted, timely, on-target strategies and messages.
The energetic King, founder of KingSings PR, headquartered in Marin, Novato, CA, began her career in the competitive Silicon Valley computer industry world. By night, she escaped the “techies’’ by moonlighting as a Bay Area jazz singer. “Strangely enough,” laughs the personable King, “I found my multi-faceted marketing career through the part-time singing gigs.” Her first collaborative idea joined 13 Chambers of Commerce together to produce PWCC – Professional Women’s Chamber Connection. As a result, she landed her first client partnership with the San Mateo Downtown Merchants’ Association, where they launched a successful Dine Around Passport program with a number of the area’s leading upscale restaurants. King refers to this as her first “Big Idea” promotion.
“I believe that all entrepreneurs need to find the single most important feature that differentiates them from their competitors.” She references the legendary direct marketing guru, Rosser Reeves, who labeled the concept U.S.P. or Unique Selling Proposition. “It’s that singular magical formula that takes an entrepreneurial business from ordinary to extraordinary.”
King practices what she preaches. She honed her marketing expertise by serving as the marketing/public relations consultant on a number of Bay Area boards, including the San Francisco Bay Area Chapter of the Association of Image Consultants International (AICI), and the Marin Association of Female Executives (MAFE.) Most recently, she joined the ranks to serve the board of SFBA Chapter of Public Relations Society of America (PRSA.) She has also served as publicist to a select number of Bay Area charities to promote their causes and events. For several years she has served as the key publicist on the international marketing committee of AICI, consulting with a large number of entrepreneurial professionals internationally.
Recently, King has added co-author to her list of accomplishments. She is featured in the recently published book, Woman Entrepreneur Extraordinaire – Top experts share their secrets for more business success from THRIVE Publishing (available on Amazon.com.) Her chapter title: The Convergence of Marketing, Sales and Public Relations: Navigating for Small Business Success gives readers an in-depth how-to analysis on becoming a successful marketer and achieving entrepreneurial longevity. “Anyone can call themselves an entrepreneur and sit back and hope the phone will ring,” says King. “Finding one’s marketing voice, though, is mandatory for success. I got into this profession because it truly is both rewarding and satisfying on so many levels. I never tire of seeing a Big Idea carried out with just the right message.”
KingSings PR’s philosophy is to build relationships through messages that engage one’s target audience. Call 650-550-0090 or Email her at lynannking@kingsingspr.com to schedule your own complimentary strategy session. She believes we all have creative ideas waiting to be discovered, and with KingSings PR Power, implementing the big idea with entrepreneurs, gets the job done on time and on budget. Marketing. Streamlined. Brilliant.
http://www.kingsingspr.com