May 4, 2012 (Powerhomebiz.com) Online promotions are constantly influencing consumer’s buying decisions which has created a huge requirement of manufacturers and advertisers to use online promotions to enhance their business.
Team “BrainShakers Interactive” has proved that ”with ads on social networks fast catching up with traditional forms of brand advertising such as TV, newspapers and magazines, advertisers need to re-orient to capitalize on the growing number of online consumers focus, trust and the proliferation of e-commerce” in its social media campaigns; similarly online reviews post about product or service puts strong impact on consumer’s mind during purchase process.
According to recent advertising survey, conducted by The Nielsen Global Trust where more than 28,000 internet respondents were surveyed from 56 countries. The survey revealed that while nearly half (47 percent) of the consumers around the world say that they trust paid television, magazine and newspaper ads, confidence in these media declined by 24, 20 and 25 percentage points, respectively, since 2009. Globally, 36 percent of online consumers trust online video ads, 40 per cent believes ads viewed in search engine results and 36 per cent find sponsored ads on social networking sites trustworthy.
In comparison, trust on online advertising is slightly higher, with 48 per cent trusting online video ads, 52 per cent believing in ads viewed in search engine results and 54 per cent trusting sponsored ads on social networking sites.
Brand websites and editorial content such as newspaper articles are still impactful with 75 per cent each; brand sponsorships and outdoor advertisin g found influencing with only 55 per cent of the respondents. Radio advertisements have also declined to 48 per cent, a fall of 18 percentage points from the figure in 2009. Mobile marketing surely needs a push, as per the studies text ads on mobile phones are least trusted form of advertisement, but will have remarkable impact in future; finding trust with just 43 per cent of the respondents.
Display ads on mobile devices find a little more faith at 47 per cent. The study suggested that manufacturers and advertisers need to think out-of-the-box to come up with new ideas and ways to increase brand visibility online and use the top two categories, word-of-mouth and online consumer reviews to their advantage to attract customers and generate more business.
Mr. Mohit Goel said, “It is the time when advertisers need to rethink both content and dissemination strategies. Online promotion of brand is replacing traditional business marketing because of dependency of prospect segment over internet for precision of reach and personalization; if operated smartly or more of professionally.” Mobile version websites will be next milestone in Internet Marketing category and will help a lot to SMEs and business operating in specific geo category.
After analyzing online market trends; BrainShakers Interactive started a few initiatives such as Mobile version of business websites, Local Google Website Marketing, Business Review Marketing and Online Reputation Management to keep client’s business “Healthy and Wealthy”. http://www.brainshakers.com/smo.php