February 23, 2011 (Powerhomebiz.com) Asia-Pacific Institute of Management, a premier management institute in India, successfully organized a two-day Management Development Programme (MDP) on brand management titled: ‘Building Powerful Brands!’ by Prof. Prriya Raj on Friday and Saturday at its campus in Jasola.
The MDP attended by senior management teams from blue-chip companies from public and private sectors including Reserve Bank of India (RBI) , Steel Authority of India Limited (SAIL), Bharat Heavy Electricals Limited (BHEL), Radio Mirchi, Rashtriya Chemicals and Fertilisers (RCF) and Frontline Group among others, ended with a valedictory session on the evening of Saturday, 19th February,2011. Prof. Prriya Raj, internationally acclaimed management cartoonist, author and brand management expert, conducted the enlightening MDP on brand management sharing his wealth of experience in the area of branding with various brand management tools and techniques to create, develop, sustain and grow powerful brands with several examples of Indian and global brands.
The MDP ‘Building Powerful Brands!’ provided participants with unique insights on how brands sustain and establish a foot-hold in today’s fiercely competitive marketplace where consumers are increasingly demanding better value, better service and better relationships to remain loyal.
Today whether it is a public sector or a private enterprise, a large corporate group or a SME, an Indian company or a multinational, everyone has come to realize the value a powerful brand- be it for a manufactured product, farm and dairy product, industrial product, service, commodity, place, event, idea or a person. Today, the entire spectrum of brand management encompasses a wide area – from product branding to corporate branding; and also entails external branding with internal branding. A well-planned and well-executed brand management programme delivers substantial power to the brand to derive the maximum value for the company with a long-term perspective.
Prof. Prriya Raj, Programme Director of ‘Building Powerful Brands!’ said, “ I am really happy to see the companies from a variety of sectors looking at branding as a potential component in their business strategy to remain on the top in today’s turbulent markets. Branding is no longer the area of competitive advantage only in FMCG sector but is gaining increased acceptance in Services, Banking , Hospitality, Media, Infrastructure, B2B, Technology and even in Government. ”
Lecture presentations, discussions , video-films, group work as well as reality-based case studies with Indian and global perspective were included in the programme to make it interesting and result-oriented. The MDP on ‘Building Powerful Brands!’ delivered useful insights into the world of brands and branding to all participants that they could use immediately in their organizations brand-building strategies.
Certificates to participants of the MDP on ‘Building Powerful Brands!’ were given by Dr. Manas Das, Director, Asia-Pacific Institute of Management , who in his address elaborated on the unique expertise of the faculty in the areas of management development programmes, research and consultancy. Dr. S. N. Dash, Senior Professor and President Corporate Affairs mentioned about various initiatives being taken by the institute in the areas of institute-industry interface and asked the industry to come up with the suggestions where the institute could help the industry with the application of its intellectual capital.
About us:
Asia-Pacific Institute of Management, New Delhi is one of the leading business schools in India imparting professional management education of very high academic standard with regularly updated industry-orientd curriculum and regular interface with the leaders in the industry. Its flagship PGDM programme is AICTE –approved, NBA-accredited and AIU-recognised. With its excellent faculty, excellent infrastructure and excellent placement, the institute is considered to be among the very best B-schools in New Delhi. Asia-Pacific Institute of Management also offers a series of management development programmes (MDPs) in a variety of areas for corporates to help them develop their middle, senior and top managers in a variety of management subjects and issues of their immediate concern by eqipping them with the latest thinking on the subject by experts sharing knowledge and its application at the workplace to give their comany a competitive edge!
For more information on MDP on ‘Building Powerful Brands!’ and Programme Director Prof. Prriya Raj, please visit www.asiapacific.edu