July 13, 2012 (Powerhomebiz.com) Email marketing templates are the key to a good email marketing campaign. Many companies attempting email marketing campaigns for the first time think that all they need is a big client database to plow through and the sales will just roll right in. The fact is though that a bad template can do your company more harm than good.
Consumers are more discerning now than ever and they don’t think twice about deleting emails that they don’t find convincing. Shoddy design and copy don’t represent…
Your company well and can do damage to your brand image that is difficult to repair. Let’s take a look at some guidelines for effective email marketing templates.
First of all there are some technical considerations. Test your templates compatibility with all the most popular email service providers and software, e.g. Yahoo, Outlook, Gmail, etc. Don’t forget the minimum email width is 600 pixels and make sure to make your template compatible with low-spec computers.
Text is more important than images; images can be slow to load and may even fail to load at all. One rule then is to never have your key text contained within an image.
It is also important how you use your logo (if you have one). Your logo is what conveys your brand and creates a sense of identity. There are a number of things you can do with your logo, but the most effective method is to place it on your ‘call-to-action’, that’s the little icon that says ‘click me’ or something similar. Make sure that when the customer links to your site the same logo is displayed prominently in the header and you will create a reassuring sense of continuity between your pages.
If you follow these steps you should find that your email marketing templates begin to do what.
