January 21, 2013 (Powerhomebiz.com) If you are using Google Analytics or Google Webmaster Tools alone to evaluate your keyword performance, you are missing out on an important cornerstone in SEO strategy. New Hampshire-based Jungle Torch has developed a keyword ranking tool that not only provides a real-time look at keyword page positioning and page ranking, it also provides actionable information to help you boost your online performance.
How important are keyword ranking tools? “In the last few months, with the advancement of search engine algorithms, the quality and relevancy of website content and keyword ranking has become increasingly important,” said Nate Tennant, co-founder of Jungle Torch. “These new algorithms can result in a demotion from position one in search results to position seventy one – in a matter of hours. Keeping your finger on the pulse of your day-to-day Keyword ranking empowers businesses to react quickly and strategically to mitigate a dip in ranking.”
As part of any smart and effective keyword strategy, businesses choose a list of keywords that they want to optimize. This strategic list is the result of keyword analysis, competitive analysis, a content marketing calendar and more. Google’s keyword ranking tool displays all of the search terms that users have typed into a search engine query within a certain period of time which resulted in a visit to your website. Many of the terms in this list may not be relevant to your keyword strategy and the list can be cumbersome to weed through to find the keywords that you wish to focus on.
Jungle Torch’s proprietary keyword ranking tool provides a competitive edge in many ways. Firstly, it narrows the focus to display the ranking of your own keyword list. You determine which terms you want to see and the keyword ranking tool weeds out the unimportant and irrelevant keyword terms. Secondly, Jungle Torch’s keyword ranking tool empowers businesses to be agile and strategic by providing real-time analysis of your keyword terms. If you see a dip in organic search traffic on a particular day, for example, Jungle Torch’s keyword ranking tool will show you how your terms are ranking on that day. If you turn your focus on optimizing specific keywords, you can watch those keyword terms climb in search results. Thirdly, leading the pack in keyword raking tools, Jungle Torch reveals the terms that your competitors are using and how their terms rank. Jungle Torch’s keyword ranking tool provides side-by-side competitive analysis so you can determine, at a glance, how your terms are ranking against your top competitors. You may be focusing on one or two specific terms but the tool reveals that your competitors are out ranking you on other terms that are important in the competitive landscape. When you know what the competition is doing, you can shift the focus of your content marketing strategy to out-rank the competition on specific terms. If you don’t know what they’re doing, you can’t compete.
Another valuable benefit of Jungle Torch’s keyword ranking tool is that it services global clients. “As an international SEO company, our keyword ranking tool supports keywords in the native language of each country,” said Tennant, “So international companies can utilize our tool for all of their websites.”
If you want to see it in action, Jungle Torch offers a free trial of their keyword ranking tool at http://www.jungletorch.com.
About Jungle Torch
Jungle Torch is an advanced SEO and social media platform that gives unprecedented insight into a company’s SEO and Social media presence. Purpose-built by some of the pioneers of online search engine technology, Jungle Torch consolidates diverse online marketing analytics into a powerful SEO dashboard. Using a best-in-class sentiment engine, Jungle Torch provides an easy-to-understand, single view into Twitter, Facebook, weblogs and news sources with targeted identification of postings relevant to the user’s organization, as well as a complete sentiment analysis that determines whether online comments are trending positively, negatively or neutral.
In addition to tracking social media, Jungle Torch also gives users the ability to not only measure the success of SEO programs but also improve them a variety of Jungle Torch tools which include a keyword ranking tool, blog automation, link building, social media updating and social bookmarking. Jungle Torch also allows users to benchmark against competitor sites.
Jungle Torch is based in Portsmouth, N.H. For more information, please visit us on the Web at http://www.jungletorch.com