February 22. 2014 (Powerhomebiz.net) Whether you are just looking for some extra part-time income or seeking a full-fledged career in makeup artistry, working in the wedding industry is a rewarding career. Let’s face it, how many jobs out there make it possible to help a woman feel beautiful on what is deemed the most important day of her life?
As bride stylists, our presence in the bridal suite has one purpose – to make sure the bride feels confident and beautiful when she walks down the aisle. While the job certainly has its stresses, the wedding industry can be very lucrative for a talented artist who brings a strong marketing strategy and vision to the business, right along with artistic talent and people skills. The best part? You can run your beauty empire from your own home.
In the beginning, you will need to develop your love of cosmetics and all things beauty into a professional craft. Practical application techniques can be learned at home through book study, video tutorials and practicing on friends and family. As your skills progress, consider seminars with top makeup professionals in New York or Los Angeles.
Once you have some experience under your belt, it’s time to start setting up your business. Review local laws regarding licensing and tax structure requirements to get your company off the ground. From there, build a powerful website that features your portfolio and a compelling call-to-action that will hook brides into booking you over other artists in your area. While your artistic talents are important, the key to your success will be the strength of your marketing program and ability to get brides to sign on the dotted line.
As your business grows, consider hiring additional artists to work with brides when you aren’t available, expanding your earning potential even further. The best part of being a makeup artist is creating your own schedule and the ability to manage your company from home.
The beauty industry offers unlimited earning potential for women and there is no better time than now to get into this recession-proof business. According to a 2012 survey conducted by the XO Group, “The average wedding budget in The US in 2012 was $28,427 with wedding budgets continuing to rise to an all-time high since 2008.” There is no greater satisfaction than having the ability to make a woman feel beautiful on her wedding day, all while building a business on your terms.
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Theresa Amundsen is a freelance makeup artist and lover of all things beauty. She is a graduate of The Fashion Institute of Design & Merchandising in Los Angeles with a degree in Beauty Industry Merchandising & Marketing. Theresa lives in San Diego, California, and enjoys educating and inspiring others to succeed on their own terms and live the life they have imagined. Her book, Makeup Artist Money Manual is available for sale on Amazon
Makeup Artist Money Manual: A Simple, Step-by-step Guide to Your Long Lasting, Lucrative Career In Wedding Makeup Artistry
