November 19, 2011 (Powerhomebiz.com) Businesses that have made the commitment to going green this year can realize their goal by adding Mobile Text Marketing to their marketing toolbox. This dramatically proven marketing practice reduces the waste created by print ads, direct mailers and other print based traditional marketing methods.
We can all relate to the frustration our customers and potential customers of when they open their paper mail boxes and see piles of unwanted advertisements. In the USA we can try and stop these ads by signing up for free services. Well, that is good and bad news, certainly this creates less waste. BUT, what about my businesses ads? The truth is most people want some of these coupons, promotions and offers, but certainly not all of them and certainly not so often and so much.
So What Do You Do to Grow Your Business While Saving the Planet?
You might have heard that mobile marketing is the latest and most successful innovation to hit the world of advertising in decades – but you may not have realized how environment-friendly it is as well. Thanks to a text message’s unique and powerful way of garnering optimal amounts of customer interest and involvement, the need for paper flyers, advertisements and direct mail pieces are dramatically reduced overnight.
Mobile Text Marketing allows you to market your products and services wherever your customers are! After all, almost everyone has a mobile phone and take it with them everywhere.
What are the three things people do not leave home without; keys, wallet and phone!
How Does SMS Marketing Actually Work
Simple: you chose a keyword to represent your business, product or service. Keywords are like domain names, they are unique to your business. For instance, let us say, your business is Sally’s Bistro; you could choose ‘Bistro’ as your keyword. Now no one else using the short code 33938 can use Bistro. Then you compose a 160-character or less message, embed it with your company’s URL, signage, window… as Text Bistro to 33938 to get on our VIP special deals list.
Send it out to your customer or email list and voila – you have reached out to your most valued customers instantly. You can also improve all other forms of marketing by adding Text EASY to 33938. This allows you to Instantly Capture & Connect with your customers, wherever they are while also providing a call to action.
The options for text message advertising are endless (timely promotions, contests, special offers, feedback, holiday greetings, slow day marketing, just to name a few). Text Coupons have a redemption rate 20X over paper coupons!
It’s a New Age of Marketing with Instant Results
It is very different from the days of patiently waiting for a trickle of product orders or phone calls from a direct mail piece. All the while wondering, “Did they get it yet or just throw it in the trash or recycle bin?”
Going green with your small business marketing has an additional benefit for the budget-minded: mobile text marketing is significantly less expensive than printing out hundreds of flyers, direct mail pieces and advertisements. In fact, marketing experts have pegged text message advertising as a recession-proof investment in your business.
Utilizing text message advertising for your small business marketing efforts will speak high volumes about your business practices in the eyes of your valued customers. You not only appear innovative, you are also eliminating all that wasteful advertising. In addition, by forgoing expensive and wasteful “blanket” advertising in favor of client-focused, highly targeted, opt-in based text messages, your business will really stand out from the crowd.
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