January 24. 2014 (Powerhomebiz.com) App discovery has emerged out asone of the most sticky issues with app developers and investors. There is a latent need growing amongst the app developers to get their app propagated to its relevant segment of users. Openxcell understands the growing magnitude of such applications and increasing role of app marketing and monetization strategies that must go along while building an application these days. A lot of app owners who have worked with openxcell have now come back to add more in-app purchase features for substantial monetization catalysts. According to Gartner almost 94.5% applications are going to be deployed for free by 2017. And if this is the case then it is utmost important for app owners to leverage upon their existing apps that must be deployed since a long time.
“We are being approached by our old clients to additional in app features in their applications that are live since 2 years or more. Clients are also getting aware about the various steps that can make their application being found on various discovery channels.”-says Jayneel, managing director of openxcell. The trend is obvious at the given circumstances as app marketing and monetization has emerged out as the gateway to make users aware that a specific application exists. The retention depends on the quality of the app however.
Openxcell suggest that there is a sudden rise in app marketing and monetization efforts. The trend is not only limited to market the application but sketching out the numerous app store optimization techniques for the app and then implement it at the deepest level in the application itself. Having said that, there is a clear indication that the app owners are not only seeking app marketing and app monetization services but they are also discussing new ideas and possible changes and updation in their apps that leads to more in app purchase and engagement of their apps.
In midst of 1.7million apps the app stores are stuffed with overwhelming number of apps. While there is a power curve that exists in the app stores for popular app makers; things are changing for better. Efforts from the app stores are also growing to address challenges in app discovery and it is likely to get better for each and every app developers in the coming times.
OpenXcell Technolabs is a trusted mobile app development company and holds the prestigious ISO 9001:2008 certification and also a member of NASSCOM. Openxcell has its headquarters located in the US with its app development centre located in India.
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Openxcell Technolabs app development company that provides end to end solution for mobile apps including mobile app marketing and testing. Visit www.openxcell.com to check out its amazing mobile apps.