May 3, 2012 (Powerhomebiz.com) The first ever instance of commercial radio advertising was on August 28th, 1922 in New York when the radio station WEAF, owned by AT&T Western Electric, aired a “paid for” ten-minute informative discussion on an apartment complex developed at Jackson Heights, Queens by the Queensboro Corporation. Since then advertising on the radio became a popular phenomenon. With the advent of television in the late forties, it was thought that radio would soon die off due to the burgeoning popularity of television. Today, almost sixty years later, the humble radio platform continues to hold ground as a major media form, while commercial radio advertising is still going strong.
Therefore, despite recurring claims that the radio has been overshadowed by other media such as television and social websites, Media Brokers continues to see value in radio advertising. A Media Broker buys advertising spaces in bulk from the media houses (akin to a wholesaler) and sells those spaces to individual advertisers at a reasonable price. Since it is able to buy advertising spaces in bulk, a Media Broker is able to get discounts on the space prices from the media companies which are not available to individual advertisers. A Media Broker passes on a part of this discount to the advertisers.
Renowned, award-winning Media Brokers like Media Brokers International, who have over twenty years experience in the field of media buying, brokering and placement, still vouch for commercial radio advertising for the following reasons:
1. The radio reaches out to more people than any other media form.
2. It is the least expensive mode of advertising, both in terms of production as well as broadcasting, and works very well when paired with other advertising mediums.
3. Different radio programs have distinct show formats which appeal to different segments of listeners, so it is easy for an advertiser to find a radio station which has programs that cater to an audience similar to their own.
4. The radio has been found to be the dominant audio media across America for the simple reason that it is portable. The radio is the only media that does not require undivided attention; activities such as cooking, cleaning, driving, running, exercising or even office work can be performed while listening to the radio.
About Media Brokers International:
Media Brokers International, which was named as one of the Top 25 Advertising and Marketing Service Firms by the Atlanta Business Chronicle, has successfully helped its clients reap the benefits of commercial radio advertising. It recently enabled one of its clients, a top-end real estate developer, sell $140,000,000 worth of real estate in just four hours after a week-long strategy of customized broadcasting, including radio spots. This success story has become an example used by media brokers to reaffirm the value of commercial radio advertising to their clients.
Media Brokers International has long-standing relationships across all media networks and assists its clients with smart media buying strategies and customized broadcast planning. This yields the maximum benefit for every dollar spent in advertising. For more details on Media Brokers International please visit: www.media-brokers.com