April 29, 2011 (Powerhomebiz.com) Many of you might have faced situations when you attempted to draw together a promotion campaign, paid your dollars and launched it, but only to discover that your website has crashed whilst you slept or maybe your e-mail server has not been responding for many hours, thwarting your customers from contacting you. This situation is not only frustrating, but also leads to severe damages to opinions of new partners or clients whom one was trying to impress. An efficient website monitoring service can help you keep away from all such embarrassing situations.
Probably, you have spent many hours developing web pages for search-engine indexing, only to uncover that the site was not available as spider tried to index. It may lead to loss of precious rankings in search engine results. Every single day around world, several clients and sales are lost due to e-mail service errors or server downtime. Whilst it may benefit a few online business companies as they may get sales leads when the competitor’s website being unavailable, you would not like to be the one losing sales.
Opt for a website monitoring service
An apposite website monitoring service will certainly minimize the site’s ‘downtime’ by sending out instant notification anytime an error is recognized. With early recognition, it becomes a lot easier to restore the services. In order to have maximum effectiveness, one will need site monitoring package with sufficient flexibility which can integrate the below given aspects, at least:
• HTTPS: One needs to check out this https service, and secure the web pages if he has them.
• HTTP: One should check out his standard web pages for valid ‘response code’ and also that no unlawful alterations have been introduced. Aside from that, the website monitoring services should check multiple pages.
• SMTP: The service should be able to setup connection with one’s SMTP server which is actually for outgoing e-mails.
• PING: The web server should be pinged by the IP address or name.
• FTP: One needs to check his ‘FTP server’ with user name and password in order to test the file retrieval.
• POP3: It includes monitoring the POP3 server which is for incoming e-mails.
One needs to look for a plan that can resolve any problem/error using a wide variety of methods. A professional service will send the notifications through mobile phones, instant messenger services and e-mails. While selecting a website monitoring service, frequency is an important aspect to consider. There is no dearth of cheap services that ping site’s landing page only once in an hour. Here, the question is how many enquiries and sales could one lose in one hour. Monitoring the frequency becomes all the more important if the problems are likely to happen at hosting-service level.
Considering all critical aspects, it can be said that a website monitoring service is a wise strategy in true sense.
Troy Stevens is author of this article on Website Monitoring Service.
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