April 19, 2011 (Powerhomebiz.com) The Google Panda update, previously known as the Farmer update by SEOs and website owners, has been released globally now according to search giant Google. The update brought about major changes especially to the performance of sites that were filled with low quality or duplicate content. Those with unique content, well targeted to their chosen keywords, have seen very positive results in some cases.
Google constantly changes and updates its ranking algorithms in a bid to offer searchers improved results. Some of the changes can be fairly minor while others affect the back end of results pages. Panda, though, directly affected a very large amount of the websites that are in the Google index.
The update had initially been launched in the US and discussions on webmaster forums and boards quickly started to heat up. The change predominantly affected sites that copied content en masse as well as those pages that were filled with low quality content filled with keywords; sites that were set up purely to rank well in the search results. Some sites that many people had been seeing at the top of the results have slipped down the pecking order.
In contrast to those sites deemed as being low quality, those with good quality and unique content have either held steady or have enjoyed a boost in their rankings and search visitors. Sites like those promoted and marketed by AddPeople.co.uk. AddPeople don’t use copied content for their customers’ SEO campaigns and, as a result of the unique content that is designed to convert as well as promote, their clients have seen very positive results following the Panda update.
AddPeople.co.uk is a digital marketing agency offering assistance with various forms of Internet marketing including SEO. Their content packages and link building packages help to populate business websites with high quality and unique content, which will help to beat the Panda update. More details can be found at http://www.addpeople.co.uk
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