September 30, 2011 (Powerhomebiz.com) In its bid to boost its domestic tourism market, Tourism Australia — the Australia Government agency responsible for the international and domestic marketing of Australia as a destination for leisure and business travel — has launched its newest marketing campaign with the tagline “There’s nothing like Australia”.
The new marketing campaign and website were launched at the end of May 2010, alongside print and digital advertising, plus a video advert broadcast in cinemas and online.
The new marketing campaign has been developed to help create powerful word-of-mouth discussion about Australia by allowing the Australian people to share their favorite Australian place or experience with the world in order to encourage others to apply for Australian holiday visas in order to travel to and through Australia.
‘There’s nothing like Australia’ (TNLA) campaign
Offering 16 Aussie holiday prizes staying at one of the Luxury Lodges of Australia to its winners, the ‘There’s nothing like Australia’ (TNLA) domestic marketing campaign has three key phases of activity taking place during the promotional period namely: Invite —- which ran last 15 August – 30 Sept 2011, Inspire — which is currently running right now until 31 October 2011 then Engage — which will run from November 1 to 30 2011.
The “Invite” phase invited Australians to share their personal stories of where they live and holiday in Australia to show the world why they should visit. Australians were then asked to upload photos of their favorite place or experience in Australia to the campaign website www.nothinglikeaustralia.com and to come up with 25 words or less why they believed ‘There’s nothing like Australia’.
This next phase — “Inspire phase” — will then inspire Aussies to keep sharing their favorite Australian experience with their fellow Aussies at www.nothinglikeaustralia.com.au by profiling images & stories in media outlets and to form a celebrity Dream Team to showcase a dream Australian holiday and to also nominate their holiday Dream Team of up to five people they’d most like to share their dream holiday with. 16 Aussie holiday prizes staying at one of the Luxury Lodges of Australia are waiting for those who will join.
The third phase ––“Engage” — includes localized campaigns for use in Tourism Australia’s international tourism markets where winner stories are shared and footage & editorial from celebrity Dream Team tour are showcased to encourage Aussies to book their Aussie holiday now and take advantage of the upcoming Summer holidays.
Australia Holiday Visa
So if you want to participate in this ‘There’s nothing like Australia’ campaign and win one of the 16 Luxury Lodges of Australia prizes, apply now for Australia tourist visa and do your sightseeing and holidaying in Australia’s breathtaking scenic spots.
Under the Visitor Visa Program, people can visit Australia for a holiday, sightseeing, social or recreational reasons, to visit relatives, friends or for other short-term non-work purposes.
There are a number of Australian visas available for people to visit Australia as a tourist namely:
Australian Visitor ETA Visa (Subclass 976) is for people who are able to be granted an online electronic visa and want to come to Australia for a short holiday
Visitor Short Stay (Subclass 676) Visa is a type of Australia holiday visa that is intended for people want to come to Australia for a short holiday.
Family Sponsored – Visitor Short Stay (Subclass 679) Visa is a subclass of Australia holiday visa that is for people that have family member resident in Australia and want to come to Australia for a short holiday.
Business ETA (Subclass 977) Visa – is a holiday visa Australia for people who want to travel to Australia for a short period for business meetings, conventions, conferences; or a short term project requiring a high level of skill and are able to be granted an online electronic visa.
Business Short Stay (Subclass 456) Visa is a holiday Australia visa for people who want to come to Australia for a short period for business meetings, conventions, conferences; or a short term project requiring a high level of skill.
Australian work holiday visa (Subclass 417 / 462) is for young people who are passport holders from certain nationalities, aged 18 to 30 years of age who are interested in a working holiday of up to 12 months in Australia.
If you want more updates on the latest Australian migration and visa regulations, you can follow National Visas, an Australian based world-class leading provider of Australian visas and Australian immigration advice, on their Twitter Official page (http://twitter.com/#!/officialNV ) or like National Visas Official Face book Fan Page ( http://www.facebook.com/OfficialNV ).
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