Pulling Back the Curtain on Network Marketing

April 28, 2011 (Powerhomebiz.com) No matter what you call it — network marketing, multi-level marketing, or direct selling — most people cringe when a friend or family member asks for five minutes to share an amazing “opportunity” they’ve found. In fact, most people’s perception of the network marketing industry is not a positive one. The general opinion in our society is that it is a risky business venture and only those at “the top” make any money. Does the industry deserve such scrutiny? And if it is an unfair business, why is it a billion-dollar industry?

There is no one better to ask these questions to than someone who has experienced the industry inside and out; an industry veteran. And if you could consult three veterans from different backgrounds with over 100 years of combined experience in various companies, you would get very objective answers. To add even more perspective, consider the scenario if these three veterans were currently earning monthly paychecks that most people only dream of with a company where they had each earned ten million dollars or more, and one day decided to walk away from it. Now, those three individuals would be the most credible to talk to for an honest overview of the industry.

Go ahead and ask Del Williams, Tom Thornton, and Kevin Baadsgaard about network marketing because this isn’t just a scenario. It happened. Three industry leaders walked away from million-dollar incomes based on principle. They did it because they could no longer feel good about bringing others into the business. They didn’t abandon the industry; they abandoned what it had become. And although they could have retired comfortably, they had no intention to do so. Instead Williams, Thornton, and Baadsgaard have joined forces to change the direction of the industry.

So maybe there is some merit to those hasty judgments about network marketing. But there has to be even more merit in the possibility of success. These three have every intention of gaining financial success within the network marketing industry without sacrificing their integrity to do so. Part of that commitment is being able to authentically help others do the same.

Williams, Thornton, and Baadsgaard are committed to creating a legacy of integrity, service, and success in the network marketing industry. And if they are successful, the industry may become better because of it. After four years of searching the nation for a company that aligns with their vision of how the industry should be, they are finally creating a home with a company in Orem, Utah. The three will become distributors by joining exactly like any one else, and they are truly doing it to help others. If that means shining a spotlight on the industry, so be it. The industry is in desperate need of a cleaning.

About hitchcock & co:

hitchcock and co. specializes in creative branding solutions and effective communication implementation. The company began as a small group of writers and has evolved into a diverse group of individuals with talent and expertise in a wide range of industries. For more information, visit www.hitchcockandco.com .