What Makes Up an Advertising Agency?

February 27, 2012 (Powerhomebiz.com) In Australia, one of the busiest districts for business is Perth. Advertising agency owners found a good nest in this part of Western Australia since it allows them to have a continuing business relationship with company owners there.

In a nutshell, advertising is a way to prompt a target market to take action based on a product’s or a company’s message. Advertisements take many forms such as a print ad, a TV commercial, or even an online banner. Today, business owners are learning the benefits of hiring an advertising agency.

Many people wonder, though, why hiring an ad company can be costly. Other than outside factors like TV air rates and ad space rates in billboards or newspapers, you are also paying for the skills of the people that work in an advertising agency. Here are the most common departments that make up an ad company.

Account Department – The people from the account department of an advertising agency are the ones clients’ usually first talk to. They are responsible for bridging the client’s needs to the other departments in the agency. Think of this department as the client’s and the ad company’s spokesperson. It understands the client’s needs as well as the company’s and is skillful in creating balance between the two.

Planning Department – Also known as the “brainstorming” department, this is one of the areas where most of the cooking of ideas happens. It is composed of people who research about anything that’s related to the client’s product for advertisement. Here, ad messages, target market study, and advertising action plans are created.

Creative – You can say that this is the artists’ hub in an advertising agency . The creative department is made up of copywriters, art directors, and the like. While they do not spend as much time with the client as the account department, they should be able to come up with new and creative ideas that the client needs and will approve.

Media Services – If you want your ad to be aired on TV, run on newspapers or magazines, or heard on radio, the media services department is the one closing the deals for you. They know how each of these medium’s audiences think and react. They know who to contact and how to negotiate rates that will work with the client’s budget.

Production – What the planning and creative department can conceive, the production can… well, execute. Without the production department, the advertising agency would only have floating ideas. This department is responsible for making sure that a commercial that needs to be shot is shot, and what needs to be printed is printed.

Not every advertising agency has all these areas separated as departments. A simpler structured advertising agency, takes care of all these areas and still keeps a manageable overhead by keeping a flat company organization, which is actually beneficial for the client. A smaller overhead for the agency means the client has more options for affordable advertising services.

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Crush is an advertising and graphic design company based in Perth who has worked with numerous business owners in the country. To know how they can help with your company ads, visit http://www.crushme.com.au  . This article was written and distributed for SEO reasons to help a particular website get better rankings online. If you wish to find out more you can always visit us at http://www.perth-seo.com